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Who is Shane Ferguson?

  • City of Winnipeg Fire Fighter since 1990
  • Public Education Facilitator
  • Delivering fire safety education to K-8 children for the past 14 years
  • Recognized by the City of Winnipeg Fire Department in 2000 for outstanding contribution towards fire and life safety education
  • 2004 Mayor's Distinguished Firefighter of the Year Award in recognition of the distinguished achievements of a City of Winnipeg Firefighter who has demonstrated long-term singular professional and community achievements.
  • 2004 INTERNATIONAL ASSOCIATION OF FIRE FIGHTERS has awarded Shane Ferguson "Second Place" in the IAFF Media Awards Contest Best Affiliate PR Campaign for outstanding achievement and distinguished journalism in bringing to public attention the efforts of professional fire fighters to safeguard their communities from fire and disaster.
  • Selected as one of seven finalists in 2006 by the International Association of Fire Chiefs (IAFC) for its Fire Service Award for Excellence. Co-sponsored by United States Safety Fire Technologies, the Fire Service Award for Excellence recognizes innovations and achievements in managing resources to reduce the loss of life and property from fire and other emergencies
  • 2005 (LIFESAVER) Today's Parent for Kids' Sake Award.
  • Appears in numerous media segments promoting fire safety.CBC National News, CBC Radio Canada, CTV, Global TV, CityTV, Shaw TV, CO-OP TV/ The Co-operators


The day Shane Ferguson helped rescue a five-year old girl from a fire has been burned forever into his memory. Shane and his partner were searching for a young child during an early morning house fire in Winnipeg's North End, they found the five-year-old girl unconscious under her bed.(her foot was sticking out from under it) Whether she tried to escape and became disorientated from the smoke or just hid we will never know? (It's so important to have a home escape plan!!!) Tragically, she passed away from smoke inhalation.

It seems to happen too often that firefighters are on the scene of a tragedy like this one. Tragic endings to fires are the reasons why Shane Ferguson is working to promote fire prevention and awareness.

Shane is a firefighter with the Winnipeg Fire Paramedic Service has been a Public Education Facilitator on a volunteer basis for about fourteen years. He has a special interest in teaching young people about fire safety. Approximately fourteen years ago, when his oldest daughter was in pre-school, Shane started giving classroom presentations on a volunteer basis about fire safety and awareness. Within a very short period of time, he realized that the demand for fire safety education was high, and the community's demands were not being met. As word of mouth spread, the requests for Shane's presentations grew. He saw a need and took the imitative to develop a fire safety curriculum for students from Kindergarten to grade eight.

In an effort to reach a wider audience, Shane approached a national apparel retail franchise in Winnipeg with a partnership proposal to assist in promoting fire safety and awareness in schools and to the public. The store enthusiastically embraced the opportunity, and the first event dubbed "Staying Alive" was organized and held on November 20, 1999. Firefighters (Volunteered) from the city fire department and were on hand at the three retail locations in Winnipeg to answer questions from the public. A "Home Escape Plan" contest was held to help educate the public on the importance of having a fire escape plan that the entire family understands. The contest ballots featured typical floor plans of bungalows, two-story, split-levels, bi-levels and apartment homes. The entrant had to complete their family escape plan and have it reviewed by the firefighter at the store. The response was amazing; with over 4000 individuals and families taking part in the event and so began the fire safety program "STAYING ALIVE".

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